About us

A man and woman smiling under a green and white striped umbrella against a black background.

We’re Emily and Ed, a duo from Winchester in Hampshire. We believe that everyone deserves great business support, especially those who want to create a positive change in the world.

We’ve cut out the fuss of traditional consultancies to get straight to the point. We work with clients to give simple, practical and personal advice to help their businesses grow.

We’d love to hear from you.

Ed Ferris

Ed’s the man who can in business. 

He was CEO of one of the UK’s fastest-growing companies for 20 years. Now, he enjoys helping talented people succeed. 

He’s a chairman for charities and businesses.

He’s also a non-exec director and an angel investor. Above all, he’s a curious soul who loves to travel, dive, and spend time with friends and family.

Ed’s superpowers:

  • Helping businesses scale

  • Empowering those around him 

  • Listening deeply and asking the right questions

LinkedIn

Emily Monsell-
Holden

Emily is a storyteller who believes that business can make the world a better place. 

She has 20 years’ experience in marketing and comms, and knows how to help brands attract the right people every step of the way. 

She’s led internal marketing teams and advised purpose-driven organisations as a freelancer.

She’s also a TEDx speaker and coach, and a regenerative business advocate.

Emily’s superpowers:

  • Inspiring positive change

  • Helping others tell their stories

  • Quickly getting to the heart of the matter

LinkedIn

VISION

We believe in a world where you can make money and do good.

Where the people trying to make a positive difference have access to the support they need, and business is part of the solution to the problems we face. 

WHAT MAKES US AN ANTI-CONSULTANCY?

A stylized crescent moon in gold color on a black background.

We know what it’s like to be you

Our expertise is based on experience, not management-school theory.

Illustration of three stacked, abstract purple shapes resembling bowls or containers.

We don’t waste your time

We get straight to the point and give you value from the get-go by providing a free Impact Plan up front. 

A yellow silhouette of a candlestick holder or decorative object against a black background.

We have fair, transparent fees

We’ll always be open about our fees and won’t try to sell you anything you don’t need.

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We only work with people we can help

We won’t take your money and hope for the best. If we can’t help, we’ll introduce you to someone who can.

Work with us